Virtual Reality – VR

VR is a way to escape the real world into something more fantastic. It has the potential to be the most social technology of all time….

The definition of virtual reality comes, naturally, from the definitions for both ‘virtual’ and ‘reality’. The definition of ‘virtual’ is near and reality is what we experience as human beings. So the term ‘virtual reality’ basically means ‘near-reality’. This could, of course, mean anything but it usually refers to a specific type of reality emulation.

In technical terms…

Answering “what is virtual reality” in technical terms is straight-forward. Virtual reality is the term used to describe a three-dimensional, computer generated environment which can be explored and interacted with by a person. That person becomes part of this virtual world or is immersed within this environment and whilst there, is able to manipulate objects or perform a series of actions.

Why virtual reality?

This may seems like a lot of effort, and it is! What makes the development of virtual reality worthwhile? The potential entertainment value is clear. Immersive films and video games are good examples. The entertainment industry is after all a multi-billion dollar one and consumers are always keen on novelty. Virtual reality has many other, more serious, applications as well.

There are a wide variety of applications for virtual reality which include:

  • Architecture
  • Sport
  • Medicine
  • The Arts
  • Entertainment

Virtual reality can lead to new and exciting discoveries in these areas which impact upon our day to day lives.

Wherever it is too dangerous, expensive or impractical to do something in reality, virtual reality is the answer. From trainee fighter pilots to medical applications trainee surgeons, virtual reality allows us to take virtual risks in order to gain real world experience. As the cost of virtual reality goes down and it becomes more mainstream you can expect more serious uses, such as education or productivity applications, to come to the fore. Virtual reality and its cousin augmented reality could substantively change the way we interface with our digital technologies. Continuing the trend of humanizing our technology.

5 Important Elements of VR

Virtual reality headsets are becoming more affordable by the passing day, and we are at the threshold of a major VR wave.

There are certain important elements that a virtual reality system should possess.

1: Viewing System

The best virtual reality experience is possible only if it runs on a good viewing system. Irrespective of the number of users, the viewing system is what connects the last mile.

2: Tracking System

Virtual reality headsets need a sensor camera to recognize movement and provide the best 3D world experience.

Most of the high-end headsets have this by now.

3: Interactivity Element

One of the main attractions of a virtual reality experience is that you can interact with the content as if it is real. Earlier, the technology was not good enough to build a realistic experience but all that have changed.

The elements of interaction depend on range, speed, and mapping. The power to move from one place to another inside a virtual world and the ability to change the environment are the best interactivity elements that VR can provide.

4. Artistic Inclination

The virtual environment should provide users with an environment in which they are completely immersed.

The VR artist should focus on the atmosphere, engaging factor, and entertaining factor so that the experience is immersive and users should feel that they are a part of the game or environment they are in.

5: Sensory Management System

If there is a slight variation in the virtual environment like the vibration, movement, or direction, then users should be able to feel it. This is now available in most sophisticated virtual reality headsets.

Advantages of Virtual Reality

This technology does come with several benefits, and several areas have been positively affected by the implementation of this technology. Some of the positive impacts of VR are listed below:

1. More Than Real

Virtual reality, in comparison, offers far better visuals that give the user a feeling of being in a different world while playing games, or watching the scenery, etc. Playing games using the VR controller gives the user the impression of actually being inside the game experiencing every move as if it were real with all those visual and sound effects along with countless other sensations.

2. Safe Practice / Simulation

Among countless other astounding benefits of the VR technology, one can say that the opportunity to conduct training and practice by simulating potentially dangerous real-world operations like surgery, combat, flight, etc., would simply be the best practical advantage of this technology. One can easily learn to perform operations, fly a plane, and many more without risking theirs’ and/or others’ lives.

3. Detailed

Planning a vacation can be tiring work, and if the planned location doesn’t work out as hoped, it is bound to worsen one’s mood. But with the VR technology one can simply get a detailed and sharp view of any tourist location and decide if the trip is worth their time and effort.

4. Handy

Virtual reality comes in very handy in our day-to-day activities such as shopping. Suppose you’re shopping for interior design for your house. However, just looking at the designs doesn’t make it simpler to decide a perfect match and thus a confusing situation arises. Such confusion can easily be handled by using virtual reality to put together the designs and the interior of your house for a well-versed decision.

5. Increased Learning Possibilities

Using VR technology, doctors can understand any medicine’s new qualities and determine its side-effects, giving them a clear idea of the outcome. Fields such as content writing and editing can also benefit from the VR technology by easing in detecting faults through certain software arrangements.

Disadvantages of Virtual Reality

Regardless of the numerous merits offered by VR technology, there are still some cons that need to be acknowledged when considering this type of technology. The to-be considered cons are listed below.

1. Intransigent

Unlike real-world systems, virtual reality doesn’t offer flexibility in making changes to the pre-set program sequence. Say someone is in the classroom and wants to raise some questions, in the real world they are free to do so as well as to make suggestions, but in the virtual world such isn’t feasible.

2. Obsession

Anyone can become obsessed with anything if they get involved with it for a longer period. This is especially the case when something as astounding as virtual reality is taken into account. Many tend to like games that allow violence and other illegal activities, but if that turns into addiction they will likely commit the crime in the real world.

3. Expensive

Regardless of the fun and amazing experience provided by the VR technology, not everyone is capable of affording the same tech as it does not come cheap. Irrespective of the decrement in its price over the years, this technology still hasn’t been cheap enough to be affordable to most populations.

4. Isolated

After spending significant amounts of time in the virtual world, they become addicted to it and tend to enjoy it more there than in the real world. Thus, they spend more time with their friends in the virtual world like in games. This eventually leads them to become isolated from the real world.

5. Unreal

One can always train to either perform surgery or fly a plane, using the VR technology to an extent. But training in the virtual world and real-world are entirely different things. They might not be able to give their best when exposed to the real world because any action they take will have real consequences.


Virtually Reality will diversely enrich and revolutionize our world in many areas. It offers new possibilities to understand and experience history, cities or landscapes. In the area marketing and PR there are countless fascinating VR solutions, which inspire your customers. Thanks to VR the sales industry and the commerce gain modernity and space. Thus virtual reality not only pushes through the games industry, but positively impress us in all aspects.

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Author: Prithvi. [MBA in Digital marketing and Ecommerce]

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